Commercial Bay - Fashion & Beauty

The Commercial Bay fashion mix encompasses international brands, new to market and local labels. The precinct places a spotlight on Kiwi designers with the creation of ‘Little Queen Street’, a retail laneway that showcases a selection of homegrown designers. The name Little Queen Street is a nod to the city’s past, with materials from the original site being used throughout the laneway, incorporated by architects Warren & Mahoney. These thoughtful details add to the overall feel of Commercial Bay. The carefully curated mix also introduces several first to market global brands, from the likes of Scotch & Soda, Tommy Hilfiger, Furla, Kate Spade.

Ground floor female fashion & cosmetics were targeted, and early adopters included H&M as anchor, COS, plus new entrants Tommy Hilfiger, Scotch & Soda, Sandro Paris, Maje, Husk, AJE, Dior Cosmetics and Kate Spade. It was critical to maintain a valuable point of difference from the rest of the city centre retail and suburban retail centres/offerings.

This achievement was enhanced by securing key tenants in prominent sites at the most visual laneway intersections fusing international & iconic New Zealand brands.

On level one the mix was targeted at menswear, athleisure & unisex fashion with some general merchandise that could service the office workers located in the towers above.  A major outcome was securing Ripcurl, ASICS, RM Williams, General Pants, Herschel & new to market brands such as Edmund Hillary and Just Another Fisherman in a tight mix cluster.

Match put together a unique and exciting health and beauty offering, with a dedicated beauty cluster located on Level two, adjacent to Harbour Eats. Beauty treatments, nails and hair are all available. Australian beauty powerhouse Mecca joined the line-up, as well as French fashion label Dior with Dior Perfumes and Beauty, its first NZ Boutique. The line-up is unique and provides the option to get all of your beauty and health fixes in one spot.


Project specifics

Project Value: $1 billion

Size: 18,000 sqm

Key Achievements (unique challenges): Master planning a cutting-edge laneway concept and executing a unique retail mix, delivering flagships new to market international retail and bespoke food offers

Workstreams: Masterplanning, tenancy mix, development consultancy and project leasing

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“We engaged Mike and the team to partner with us on reimagining the Auckland Fish Market. We identified early in that a strong tenancy mix was critical to the success of the redevelopment. The team at Match we’re involved from inception and worked tirelessly to provide a multitude of hospitality tenants for us to choose from. We could not be more thrilled with the final result and the way that Aucklanders and tourists have embraced the offering.”

Justine Powell, Sanford Limited

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Match Realty Limited
Licensed Agent (REAA 2008)